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AmLactin® Press Releases

The Bare Necessity for Barely There Summer Wear: AmLactin® Moisturizing Body Lotion

Press Release

MAPLE GROVE, Minn. — June 9, 2011 — Summer is right around the corner, which means it’s almost time to pull your favorite sun dresses and tank tops out of hibernation. There’s just one problem—while your spirit may be ready for the warm weather, your skin is likely still dry and flaky from the chilly months you’ve just endured. Enter AmLactin® Moisturizing Body Lotion—it’s the bare necessity for all your summer wear. AmLactin® contains 12% lactic acid, a clinically proven alpha-hydroxy acid (AHA), that gently exfoliates and intensely hydrates to return rough, dry skin to its healthy, natural state. Apply AmLactin® twice daily to get soft, smooth skin before the summer season sets in and always remember–be sun smart: use sunscreen.

“My female patients tend to express particular concern about their dry skin right before summer. They dread the thought of wearing summer clothing that exposes their dry, dull skin and want a quick and effective way to get rid of it,” said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “I recommend incorporating a lactic acid moisturizer, like AmLactin®, into their daily skin care routine. AmLactin® exfoliates, softens and attracts water to the skin’s surface to keep it hydrated, so dry skin sufferers can rest assured that they’ll feel comfortable in their own skin all summer long.”

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

Sources:
American Academy of Dermatology. “Dry Skin & Keratosis Pilaris.” Educational Pamphlet, 2009. Nili, A. “Keratosis Pilaris.”http://emedicine.medscape.com/article/1070651-overview. Accessed May 16, 2011. Data on File. Upsher-Smith Laboratories, Inc.

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