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AmLactin® Press Releases

Simplify Your Skin Care Routine this Spring with AmLactin® Moisturizing Body Lotion

Press Release

MAPLE GROVE, Minn. — April 19, 2011 — Cleanse, exfoliate, moisturize. The cardinal rules of skin care are simple, yet many women clutter their bathrooms with a plethora of ineffective products full of false promises. Well, ladies, spring cleaning is upon us and there’s no better time to clear that clutter and simplify your beauty regimen for good! For skin that’s silky and smooth, all you need is a good moisturizing body cleanser and AmLactin® Moisturizing Body Lotion. AmLactin® contains 12% lactic acid, an alpha-hydroxy acid that gently exfoliates and has been clinically proven to intensely hydrate to help return rough, dry skin to its healthy, natural state. Moisturize twice daily with AmLactin® for silky, smooth results.

“Many of the patients I see that suffer from severe dry skin come into my office feeling frustrated. They’ll rattle off a list of all the various products they’ve been using and want to know why they’re not getting satisfactory results,” said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “The truth is, less is more when it comes to skin care. It’s best to keep it simple and stick to the basics—a good cleanser and a lotion with 12% lactic acid, like AmLactin®. I recommend AmLactin® because it doubles as an exfoliator and a moisturizer, and most importantly, it works.”

In addition to being affected by seasonal weather changes and environmental factors, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It may also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may be affected by KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

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