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AmLactin® Press Releases

Santa’s Best Kept Secret for Smooth Skin AmLactin® Moisturizing Body Lotion: the Perfect Stocking Stuffer for Under $20

Press Release

MAPLE GROVE, Minn. — November 30, 2010 — Ah, the holiday season—little white lights glistening from snowy roof tops, the smell of homemade cookies in the oven, neatly wrapped gifts nestled underneath the tree…and rough, dry skin rubbing against your itchy, wool sweater. There are many joys of the holiday season, but dry skin isn’t one of them. This year, Santa is letting us in on his secret stocking stuffer for smooth skin: AmLactin® Moisturizing Body Lotion. AmLactin® contains lactic acid, a naturally occurring humectant that attracts water molecules to the skin to keep it hydrated. AmLactin® gently exfoliates dead skin cells to help return dry skin to its healthy, natural state. At just under $20, AmLactin® is the perfect gift for that loved one who put “dry skin relief” at the top of this year’s letter to Santa.

“Maintaining a healthy glow during the holiday season is particularly difficult due to the drop in temperature and humidity levels,” said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “Cold weather strips your skin of its natural oils. A serious moisturizer containing lactic acid, such as AmLactin®, helps skin lock in and retain moisture, providing that intense hydration you need during harsh winter months.”

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

About the AmLactin® Family of Moisturizers
AmLactin® Moisturizing Body Lotion and Cream are formulated with 12% lactic acid, which provides powerful skin care to soften and smooth dry skin every day. AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, a high potency blend of three lactic acid alpha-hydroxy compounds that goes beyond moisturizing to exfoliate and hydrate.

The AmLactin® family of moisturizers includes: AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe dry skin, and AmLactin® Foot Cream Therapy. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription atwww.drugstore.com and fine retailers nationwide. For more information, visitwww.amlactin.com where you can search the store locator to find a store where AmLactin ® can be purchased and download valuable coupons. Instructions for use are also available on www.amlactin.com, including a reminder to avoid unnecessary sun exposure and to use a sunscreen with AmLactin®.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visitwww.upsher-smith.com.

Sources:
www.aad.org/public/publications/pamphlets/skin_dry.html Nili, A. “Keratosis pilaris.” September 2008. www.emedicine.medscape.com Data on File. Upsher-Smith Laboratories, Inc.

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