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AmLactin® Press Releases

Give the Gift of Smooth, Silky Skin this Holiday Season for Under $20 with AmLactin® Moisturizing Body Lotion

Press Release

MAPLE GROVE, Minn. — November 4, 2010 — Have yourself a merry little Christmas…let your heart be light…from now on, your troubles with nagging, flaky, dry skin will be out of sight. Thanks to Santa’s little helper, a.k.a. AmLactin® Moisturizing Body Lotion, it won’t take a Christmas miracle to get smooth, silky skin this holiday season. The AmLactin® family of moisturizers will help fulfill your Christmas “Wish List” for smooth skin during the harsh winter months.

AmLactin® contains lactic acid, which is a naturally occurring substance that attracts water molecules to the skin to keep it hydrated. AmLactin® exfoliates skin, removing dead skin cells to return skin to its natural healthy state and to improve overall appearance. So forget those tacky Christmas sweaters and throw out the fruitcakes. Step it up this holiday season without breaking the bank, and give the ones you care about the gift of soft skin.

“This holiday season, make a resolution to ring in the new year with smoother, healthier skin,” said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “As temperatures begin to drop, your skin loses moisture. I recommend using a serious moisturizer that contains lactic acid, such as AmLactin®, to people suffering from really dry skin during the winter months.”

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks in cold weather due to the harsh, dry conditions.

About Keratosis Pilaris
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

About the AmLactin® Family of Moisturizers
AmLactin® Moisturizing Body Lotion and Cream are formulated with 12% lactic acid, which provides powerful skin care to soften and smooth dry skin every day. AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, a high potency blend of three lactic acid alpha-hydroxy compounds that goes beyond moisturizing to exfoliate and hydrate.

The AmLactin® family of moisturizers includes: AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe dry skin, and AmLactin® Foot Cream Therapy. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription atwww.drugstore.com and fine retailers nationwide. For more information, visitwww.amlactin.com where you can search the store locator to find a store where AmLactin ® can be purchased and download valuable coupons. Instructions for use are also available on www.amlactin.com, including a reminder to avoid unnecessary sun exposure and to use a sunscreen with AmLactin®.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visitwww.upsher-smith.com.

Sources:
www.aad.org/public/publications/pamphlets/skin_dry.html Nili, A. “Keratosis pilaris.” September 2008. www.emedicine.medscape.com Data on File. Upsher-Smith Laboratories, Inc.

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