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AmLactin® Press Releases

Be Good to Your Skin So It Can Be Good to You: AmLactin® Lays Down the Skinny on Skin

Press Release

MAPLE GROVE, Minn. — November 9, 2011 — Why is a daily skin care routine so important? Healthy skin is vital to both inner wellness and outer beauty. Skin is the largest organ and your own personal body guard. It works day and night to regulate body temperature, maintains water and electrolyte balance, and is your body’s first defense against viruses and bacteria. Be good to your skin and replenish lost moisture to the skin’s surface for healthy, hydrated, glowing skin. Dr. Alan Fleischer, professor in the department of dermatology at Wake Forest University School of Medicine, recommends adding a twice daily application of a high quality lactic acid moisturizing body lotion to your skin care routine. AmLactin® Moisturizing Body Lotion contains 12% lactic acid, a naturally occurring alpha-hydroxy acid that has the dual benefit of gently exfoliating and intensely hydrating to help return dry skin to its healthy, natural state.

“Skin acts as a barrier to help protect against disease-causing pathogens and exposure to environmental factors like wind, sun, heat, dry air, and pollution. Many people don’t realize how powerful their skin actually is and, as a result, deprive it of the proper care it needs,” said Dr. Alan Fleischer. “Two simple steps to help keep skin healthy: exfoliate and moisturize with a lotion containing lactic acid, and always use sunscreen.”

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid (AHA) therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

As with all products containing AHA, be sun smart: also use sunscreen, wear protective clothing and limit sun exposure while using these products and for a week afterwards.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures, distributes, and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenging healthcare environment. For more information, visitwww.upsher-smith.com.

Dr. Fleischer consults on behalf of Upsher-Smith Laboratories, Inc.

Sources:

Livestrong. “How Skin Functions As a Defense Against Disease.”http://www.livestrong.com/article/134292-how-skin-functions-as-defense-against-disease. Accessed October 11, 2011.

American Academy of Dermatology. “Dry Skin & Keratosis Pilaris.” Educational Pamphlet, 2009. Nili, A. “Keratosis Pilaris.”http://emedicine.medscape.com/article/1070651-overview. Accessed October 11, 2011.
Data on File. Upsher-Smith Laboratories, Inc.

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