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AmLactin® Press Releases

Avoid a Dry Skin Nightmare: Apply AmLactin® Moisturizing Body Lotion Before Bedtime for Soft, Dreamy Skin When You Wake

Press Release

MAPLE GROVE, Minn. — August 23, 2011 — Beauty sleep is the best trick in the book for looking great, but with a busy schedule and lengthy to-do list, getting that much-needed rest is easier said than done. While catching enough zzz’s (7-8 hours per night) is essential for flawless looking skin, a proper, pre-bedtime skin care routine is just as important. So before nodding off at night, dab on your favorite facial cream and apply a body moisturizer— it’s like a soothing lullaby for your skin and it could mean the difference between waking up to a dry skin nightmare or soft, dreamy skin. Aim for the latter with a nightly application of AmLactin® Moisturizing Body Lotion. AmLactin® contains a clinically proven alpha-hydroxy acid, 12% lactic acid, that gently exfoliates and intensely hydrates to help return rough, dry skin to its healthy, natural state— all while you sleep!

“Moisturizing before bed is a great way to ensure your skin feels and looks its best for the day ahead,” said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “Make the most of a good night’s sleep by choosing a moisturizer that has the dual benefit of exfoliating and moisturizing, like AmLactin®. For best results, make a habit of applying AmLactin® at night and you’ll be greeting each day with softer, smoother skin.”

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)
People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid (AHA) therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

As with all products containing AHA, be sun smart: also use sunscreen, wear protective clothing and limit sun exposure while using these products and for a week afterwards.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

Sources:
American Academy of Dermatology. “Dry Skin & Keratosis Pilaris.” Educational Pamphlet, 2009. Nili, A. “Keratosis Pilaris.”http://emedicine.medscape.com/article/1070651-overview. Accessed July 7, 2011. Data on File. Upsher-Smith Laboratories, Inc.

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