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AmLactin® Press Releases

AmLactin® Launches Facebook Page “Like” Us and We’ll Show You Some Love with Exclusive Offers

Press Release

MAPLE GROVE, Minn. — September 7, 2011 — Upsher-Smith Laboratories, Inc., maker of the AmLactin® family of moisturizers, announced today the launch of the AmLactin® Facebook page, making it easy for dry skin sufferers to unite and share their stories. To show our appreciation, fans who join the AmLactin® Facebook community will receive a $3 coupon for any AmLactin® Moisturizing Body Lotion or Cream.

“We want to give our fans the inside scoop on exclusive promotional offers, free product giveaways, additions to the AmLactin® product line and other skin care goodies–and Facebook just makes good sense,” said Tina Fehr, senior product manager for AmLactin®. “We know our customer is extremely loyal and we want to hear from them. Facebook provides the perfect venue to communicate.”

“Not only is Facebook a natural fit, it will be a place where our AmLactin® customers will realize they aren’t alone in their dry skin predicament. Others are experiencing the same situation. We know what they are going through, and appreciate their feedback,” adds Fehr. “The AmLactin® Facebook community will bring a new sense of connection to those suffering from dry skin.”

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid (AHA) therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

As with all products containing AHA, be sun smart: also use sunscreen, wear protective clothing and limit sun exposure while using these products and for a week afterwards.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures, distributes, and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenging healthcare environment. For more information, visitwww.upsher-smith.com.

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