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AmLactin® Press Releases

AmLactin® and Littleredbumps.com Launch “Awesome Arms Photo Contest” Winner with “Awesome Arms” Will Snag $300 American Airlines® Travel Voucher

Press Release

MAPLE GROVE, Minn. — August 24, 2010 — The AmLactin® family of moisturizers and littleredbumps.com kicked off the “Awesome Arms Photo Contest” today in search of a winner who has seriously awesome arms. To enter, visit www.littleredbumps.com, AmLactin®’s website devoted to smooth, silky skin and the management of dry skin associated with Keratosis Pilaris (KP), a common but incurable skin condition.

“With summer in full swing, we know many people have been doing whatever it takes to get their arms in tip top shape and that should include using a moisturizing alpha-hydroxy lotion like AmLactin® to exfoliate and soften the skin,” said Tina Fehr, senior product manager, AmLactin®. “AmLactin® wants to add to your summer fun, so if you’ve got beautiful biceps to brag about, forearms to be fancied or skin that’s silky and smooth, then enter the “Awesome Arms Photo Contest” at littleredbumps.com. If your arms are feeling camera shy, try applying AmLactin® to restore lost moisture and improve your skin’s overall appearance for a competitive snapshot.”

Interested participants should visit www.littleredbumps.com to enter beginning August 23, 2010 to submit original photos of their arms. Submissions will be accepted until September 19, 2010. A panel of judges will then narrow down the entries to ten finalists on September 20, 2010. Fellow contestants will have two weeks to vote on Facebook® for their favorite awesome arms. First place winner will receive a $300 American Airlines® travel voucher and two runners-up will be awarded a brand new iPod® Shuffle®. Winners will be announced on the contest homepage on October 4, 2010.

All participants will need a Facebook® account to register and to vote. Visitwww.littleredbumps.com to enter. Follow us on Twitter® or check out the I Love AmLactin® Facebook® group for more details:http://www.facebook.com/group.php?gid=145509752388

About the AmLactin® Family of Moisturizers
The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is a high potency blend of three lactic acid alpha-hydroxy moisturizers that goes beyond moisturizing to exfoliate and hydrate. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription atwww.drugstore.com and fine retailers nationwide. For more information, visitwww.amlactin.com where you can search the store locator to find a store where AmLactin ® can be purchased and download valuable coupons. Instructions for use are also available on www.amlactin.com, including a reminder to avoid unnecessary sun exposure and to use a sunscreen with AmLactin®.

About littleredbumps.com
The website www.littleredbumps.com offers visitors valuable coupons for AmLactin® and is designed to entertain visitors while providing them with the “skinny” on healthy skin and tips for managing dry skin associated with KP. As the virtual host, Laurie Rose aka Miss Little Red Bumps regales visitors with toe�tapping original songs and educates people about KP and dry skin through entertaining yet informative videos. Both the videos and songs can be downloaded for free.

Keratosis Pilaris (KP) is an inherited skin condition that affects approximately 40 percent of the population. There is no cure for KP and the cause remains unknown. People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks, and cheeks along with extremely dry and sometimes itchy skin. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctor’s skin care recommendations.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visitwww.upsher-smith.com.

Sources:
www.aad.org/public/publications/pamphlets/skin_dry.html Nili, A. “Keratosis pilaris.” September 2008. www.emedicine.medscape.com Data on File. Upsher-Smith Laboratories, Inc.

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